TikTok has announced Deals For You Days, a US shopping event scheduled for next month.

Amazon has launched a FAST (Free Ad-Supported TV) Channel for Amazon Live, available on Prime Video and Freevee. The channel offers 24/7 live shopping programming featuring creators, brands, and celebrities.

Amazon has partnered with Meta and Snapchat, allowing Prime customers to link their Facebook and Instagram accounts to their Amazon account.

TikTok launched Add to Music App, a new feature allowing US and UK users to save songs they discover on TikTok to major streaming services such as Apple Music, Amazon Music, and Spotify.

The e-commerce giant is offering creators $25—provided they meet certain qualifications—to create shoppable videos for Inspire, its TikTok-like shopping feed.

Amazon announced a new AI-powered summarization feature for its customer reviews.

According to reports, TikTok plans to launch a new e-commerce marketplace called TikTok Shop Shopping Center in August.

Here's a glimpse of how Amazon has been preparing creators for Prime Day.

In a new forecast from Insider Intelligence, US adults will spend more time streaming video content than watching traditional television for the first time this year.

Available via a lightbulb icon in the navigation bar of the Amazon Shopping app, the new in-app personalized shopping experience delivers a TikTok-like feed featuring shoppable photos and videos based on users' selected interests and engagements.

The e-commerce giant is internally testing a TikTok-like mobile feature called Inspire. The feature enables shoppers to scroll through a vertical feed and like, save, and click through to purchase the featured product.

Amazon launched a new audio app called Amp.