YouTube has announced new creation tools for Shorts, set to arrive this spring.

YouTube dominated Nielsen’s Media Distributor Gauge report in February, capturing 11.6% of U.S. TV viewing—its highest share ever, up from 9.8% in January.

YouTube is gearing up to roll out a redesign of its TV app in the coming weeks.

YouTube has launched Premium Lite in the U.S.

YouTube is updating mid-roll ads to make them less disruptive. Starting May 12, 2025, ads will appear at natural break points like pauses and transitions rather than in the middle of sentences or actions.

YouTube has added a Promote option for Shorts for Shorts on the Shorts tab on desktop.

TV has officially surpassed mobile as the primary way people consume YouTube content in the U.S., based on watch time. YouTube CEO Neal Mohan revealed this in a letter outlining the platform’s big bets for 2025, with TV being a key focus

YouTube has entered the fourth and final phase  of its longer Shorts feature rollout, allowing creators to upload Shorts up to three minutes  long directly from the main YouTube app.

Delta is partnering with YouTube to bring a new in-flight entertainment experience to its customers.

YouTube is testing a new video highlights tool in YouTube Studio on desktop.

YouTube has recently been ramping up its efforts to facilitate creator-brand collaborations through a series of new initiatives.

YouTube is rolling out the ability to add images to multiple-choice answers in Quizzes.