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Lindsey Gamble
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Pinterest Introduces Promote a Pin to Help Creators and Small Businesses Reach More People
Pinterest, Paid Media, New Features & Tools Lindsey Gamble 3/24/26 Pinterest, Paid Media, New Features & Tools Lindsey Gamble 3/24/26

Pinterest Introduces Promote a Pin to Help Creators and Small Businesses Reach More People

Pinterest is rolling out "Promote a Pin," a new feature that lets anyone instantly turn organic content into a paid ad, with no advertising experience required.

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Reddit Taps Into 20 Years of Data With New Community Intelligence Tools
Reddit, Paid Media, Social Listening Lindsey Gamble 6/17/25 Reddit, Paid Media, Social Listening Lindsey Gamble 6/17/25

Reddit Taps Into 20 Years of Data With New Community Intelligence Tools

Reddit introduced Community Intelligence, which includes Reddit Insights and Conversation Summary Add-Ons.

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TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns
TikTok, Paid Media, AI, New Features & Tools Lindsey Gamble 6/10/25 TikTok, Paid Media, AI, New Features & Tools Lindsey Gamble 6/10/25

TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns

TikTok launched Ad Assistant, an AI-powered tool that guides advertisers through campaign setup, optimization, and reporting—all within the Ads Manager platform.

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Reddit Adds the Ability to Import Ad Campaigns from Meta
Reddit, Meta, Paid Media Lindsey Gamble 4/2/25 Reddit, Meta, Paid Media Lindsey Gamble 4/2/25

Reddit Adds the Ability to Import Ad Campaigns from Meta

Reddit’s added a new Import feature that allows advertisers to transfer campaigns directly from Meta Ads Manager.

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Instagram Rolls Out Creator Testimonials for Partnership Ads
Meta, Instagram, Paid Media, New Features & Tools Lindsey Gamble 2/22/25 Meta, Instagram, Paid Media, New Features & Tools Lindsey Gamble 2/22/25

Instagram Rolls Out Creator Testimonials for Partnership Ads

Instagram is rolling out Testimonials, a new type of Partnership Ad. Initially tested last year, these are text-only endorsements by creators that appear in ads.

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YouTube Adds New Promote Option for Shorts to Provide an Easy Way for Creators to Boost Their Videos
YouTube, Google, New Features & Tools, Paid Media Lindsey Gamble 2/20/25 YouTube, Google, New Features & Tools, Paid Media Lindsey Gamble 2/20/25

YouTube Adds New Promote Option for Shorts to Provide an Easy Way for Creators to Boost Their Videos

YouTube has added a Promote option for Shorts for Shorts on the Shorts tab on desktop.

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LinkedIn Tests Post Boosting Feature to Help Users Expand Their Reach Beyond Their Network
LinkedIn, Paid Media Lindsey Gamble 12/5/24 LinkedIn, Paid Media Lindsey Gamble 12/5/24

LinkedIn Tests Post Boosting Feature to Help Users Expand Their Reach Beyond Their Network

LinkedIn is starting to test a new Boosting feature with a small group of users.

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YouTube Rolls Out Interactive Stickers on Shorts Ads
YouTube, Google, Paid Media Lindsey Gamble 11/15/24 YouTube, Google, Paid Media Lindsey Gamble 11/15/24

YouTube Rolls Out Interactive Stickers on Shorts Ads

YouTube is rolling out Stickers on Shorts Ads.

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Instagram Now Allows Posts with GIFs & Stickers to Be Boosted
Meta, Instagram, Paid Media, Influencer Marketing Lindsey Gamble 11/8/24 Meta, Instagram, Paid Media, Influencer Marketing Lindsey Gamble 11/8/24

Instagram Now Allows Posts with GIFs & Stickers to Be Boosted

Instagram announced updates for boosted posts.

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LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads
LinkedIn, Microsoft, Paid Media, B2B Marketing Lindsey Gamble 4/7/24 LinkedIn, Microsoft, Paid Media, B2B Marketing Lindsey Gamble 4/7/24

LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads

LinkedIn has introduced two new advertising solutions: LinkedIn CTV Ads and LinkedIn Live Event Ads, aimed at helping advertisers connect with key B2B audiences.

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Meta Launches Engaged View Attributing Setting to Help Advertisers Better Understand Video Ad Performance
Paid Media, Meta, Instagram, Facebook Lindsey Gamble 1/31/24 Paid Media, Meta, Instagram, Facebook Lindsey Gamble 1/31/24

Meta Launches Engaged View Attributing Setting to Help Advertisers Better Understand Video Ad Performance

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TikTok Launches Commercial Content Library: A Searchable Database for Ads and Branded Content
TikTok, Paid Media Lindsey Gamble 7/24/23 TikTok, Paid Media Lindsey Gamble 7/24/23

TikTok Launches Commercial Content Library: A Searchable Database for Ads and Branded Content

TikTok has opened its Commercial Content Library to users. This library allows users to search for and view commercial content, including paid media ads and other commercial content tagged with the paid partnership label (e.g., branded content, sponsored content, etc.).

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