This week, Instagram announced two new ad options.

Instagram has begun displaying share counts for Reels to some users.

Last year marked the first time that college athletes could enter into name, image, and likeness (NIL) deals for the second biggest sporting event of the year, behind the Super Bowl.

Meta will start rolling out a new subscription service called Meta Verified across Instagram and Facebook.

Instagram introduced the launch of Broadcast Channels, a new Microsoft-powered messaging tool for creators to communicate with followers at scale.

Instagram will sunset live shopping next month.

Instagram expanded Gifts to all creators in the U.S. Initially launched in November, it allows fans to send virtual gifts to Reels creators to show their appreciation.

Kevin Systrom and Mike Krieger, the co-founders of Instagram, have created a new app called Artifact, which combines articles, facts, and AI technology.

Meta has launched a dedicated website for Rights Manager, its video, audio, and image matching tool that helps creators, brands, media publishers, sports leagues, music labels, and more identify their content across Facebook and Instagram

Taking a short break from pushing short-form videos, these features cover messaging, Stories, collaborative content, and more.

Now, they can also see whether their content is eligible to appear in recommendations like Explore other places where the platform surfaces content to non-followers (e.g., Reels, Feed Recommendations, etc.).

Instagram has started rolling out an in-app content scheduling tool