Instagram has introduced new updates to Reels to enhance the experience for creators.

Instagram has expanded its Creator Marketplace by introducing an API that allows influencer marketing platforms to integrate key features such as Prioritized DMs and Project Briefs

Big Room is an AI-powered tool that automatically converts horizontal video content into vertical video, perfect for sharing on platforms like TikTok, Instagram Reels, YouTube Shorts, and more.

Collaborative Collections, a feature that allows users to share content with a collection that was announced last year.

This week, Instagram announced two new ad options.

Instagram has begun displaying share counts for Reels to some users.

Last year marked the first time that college athletes could enter into name, image, and likeness (NIL) deals for the second biggest sporting event of the year, behind the Super Bowl.

Meta will start rolling out a new subscription service called Meta Verified across Instagram and Facebook.

Instagram introduced the launch of Broadcast Channels, a new Microsoft-powered messaging tool for creators to communicate with followers at scale.

Instagram will sunset live shopping next month.

Instagram expanded Gifts to all creators in the U.S. Initially launched in November, it allows fans to send virtual gifts to Reels creators to show their appreciation.

Kevin Systrom and Mike Krieger, the co-founders of Instagram, have created a new app called Artifact, which combines articles, facts, and AI technology.