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Meta Tests New Original Content Protection Feature for Verified Creators on Reels
Meta, Instagram, Facebook, New Features & Tools, Subscriptions Lindsey Gamble 5/3/25 Meta, Instagram, Facebook, New Features & Tools, Subscriptions Lindsey Gamble 5/3/25

Meta Tests New Original Content Protection Feature for Verified Creators on Reels

Meta is testing advanced original content protection for Meta Verified subscribers.

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Instagram Rolls out ‘Share Only to Profile’ Option to More Users
Instagram, New Features & Tools Lindsey Gamble 5/3/25 Instagram, New Features & Tools Lindsey Gamble 5/3/25

Instagram Rolls out ‘Share Only to Profile’ Option to More Users

Instagram is rolling out its “Share Only to Profile” option to more users.

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Instagram’s Highly Anticipated Video Editing App, Edits, Has Arrived
New Features & Tools, Instagram Lindsey Gamble 5/3/25 New Features & Tools, Instagram Lindsey Gamble 5/3/25

Instagram’s Highly Anticipated Video Editing App, Edits, Has Arrived

After months of teasers and sneak peeks, Instagram has officially launched Edits, a standalone video editing app.

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Instagram Launches its Highly Anticipated Video Editing App, Edits
Instagram, Edits Lindsey Gamble 4/22/25 Instagram, Edits Lindsey Gamble 4/22/25

Instagram Launches its Highly Anticipated Video Editing App, Edits

After teasing it at the start of the year and dropping a few sneak peeks along the way, Instagram’s video editing app Edits has officially launched and is available to download on iOS and Android.

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Instagram Rolls Out Grid View Counts to More Users
Instagram Lindsey Gamble 4/17/25 Instagram Lindsey Gamble 4/17/25

Instagram Rolls Out Grid View Counts to More Users

Instagram is now showing view counts for both posts and Reels on the grid to more users.

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Instagram Is Testing “Latest” and “Most Viewed” Filters for Reels
Instagram Lindsey Gamble 4/15/25 Instagram Lindsey Gamble 4/15/25

Instagram Is Testing “Latest” and “Most Viewed” Filters for Reels

Instagram is testing new Reels filters: “Latest” and “Most Viewed.”

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Instagram Appears to Be Testing an “Unlock” Feature for Gated Content
Instagram, Meta Lindsey Gamble 4/7/25 Instagram, Meta Lindsey Gamble 4/7/25

Instagram Appears to Be Testing an “Unlock” Feature for Gated Content

Instagram may be testing a new “Unlock” feature for content. The Instagram account @design currently has a Reel labeled “Unlock this reel from design,” with a hint and a field for users to enter a secret code to view the content. On the grid, the post shows a key icon to indicate it’s locked.

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Instagram’s Edits App Will Likely Have Some Paid Features
Instagram, Edits, Meta, Photo/Video Editing Lindsey Gamble 4/4/25 Instagram, Edits, Meta, Photo/Video Editing Lindsey Gamble 4/4/25

Instagram’s Edits App Will Likely Have Some Paid Features

Instagram’s upcoming app, Edits, is expected to launch in the next few weeks, according to Adam Mosseri.

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Instagram Now Lets Users Play Reels at 2x Speed Like TikTok
Instagram, Meta, New Features & Tools Lindsey Gamble 3/28/25 Instagram, Meta, New Features & Tools Lindsey Gamble 3/28/25

Instagram Now Lets Users Play Reels at 2x Speed Like TikTok

Instagram is rolling out one of the most requested features—it’s giving users the ability to play a Reel at 2x speed by long-pressing on the left or right side of their screen.

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Instagram Rolls Out Reposts While Shutting Down Content Notes
Instagram Lindsey Gamble 3/27/25 Instagram Lindsey Gamble 3/27/25

Instagram Rolls Out Reposts While Shutting Down Content Notes

Instagram seems to be quietly testing a Repost feature for select users.

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Meta Updates Instagram Creator Marketplace With New AI tools for Discovery & Recommendations
Instagram Lindsey Gamble 3/26/25 Instagram Lindsey Gamble 3/26/25

Meta Updates Instagram Creator Marketplace With New AI tools for Discovery & Recommendations

Meta has announced new updates to Instagram Creator Marketplace, enhancing creator discovery and brand collaborations.

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Instagram Is Shuting Down Notes on Feed Posts & Reels
Instagram, Meta Lindsey Gamble 3/26/25 Instagram, Meta Lindsey Gamble 3/26/25

Instagram Is Shuting Down Notes on Feed Posts & Reels

Instagram is discontinuing Content Notes, a feature launched last summer that allowed users to leave Notes on posts and Reels, which would then appear in the feeds of mutual followers

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