In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.

Instagram announced upcoming changes to its ranking system aimed at providing smaller, original content creators with an equal playing field alongside creators who have larger followings, content aggregators, and accounts dedicated to reposting other creators' content.

Meta announced several AI-powered tools at IAB NewFronts 2024, including a new tool to predict which organic branded content will perform best as Partnership Ads.

Instagram introduced a range of new Subscription features.

Instagram is phasing out Flipside, its 'Finsta' feature.

Threads is currently testing post-archiving. Users have the option to manually archive individual posts or set them to automatically archive after a certain period.

Meta has rolled out its AI assistant, Meta AI, across Instagram, Facebook, WhatsApp, Messenger, and its own dedicated website.

Instagram is currently testing a redesign for Story Highlights.

Threads has introduced an updated viewing experience for Instagram Reels on mobile devices.