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Lindsey Gamble
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Instagram Rolls Out Creator Testimonials for Partnership Ads
Meta, Instagram, Paid Media, New Features & Tools Lindsey Gamble 2/22/25 Meta, Instagram, Paid Media, New Features & Tools Lindsey Gamble 2/22/25

Instagram Rolls Out Creator Testimonials for Partnership Ads

Instagram is rolling out Testimonials, a new type of Partnership Ad. Initially tested last year, these are text-only endorsements by creators that appear in ads.

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Instagram Adds New Direct Message Features, Including Translations, QR Codes & Scheduled Messages to Help Users Stay Connected
Instagram, Meta, New Features & Tools Lindsey Gamble 2/20/25 Instagram, Meta, New Features & Tools Lindsey Gamble 2/20/25

Instagram Adds New Direct Message Features, Including Translations, QR Codes & Scheduled Messages to Help Users Stay Connected

Instagram introduced a handful of new updates for Direct Messages (DMs). They are:

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Facebook to Auto-Delete Live Videos After 30 Days Under New Storage Policy
Facebook, Meta Lindsey Gamble 2/20/25 Facebook, Meta Lindsey Gamble 2/20/25

Facebook to Auto-Delete Live Videos After 30 Days Under New Storage Policy

Facebook has updated its storage policy for Live Videos.

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Instagram Tests Dislike Button for Comments, Which Could Eventually Be Used in Comment Rankings to Move Disliked Comments Down
Instagram, Meta, New Features & Tools Lindsey Gamble 2/14/25 Instagram, Meta, New Features & Tools Lindsey Gamble 2/14/25

Instagram Tests Dislike Button for Comments, Which Could Eventually Be Used in Comment Rankings to Move Disliked Comments Down

Instagram is testing a new down arrow button next to comments, which has been spotted by a few users and more recently, confirmed by Instagram head Adam Mosseri.

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Instagram Rolls Out Thumbnail Customization for Carousels, Feed Posts, and Reels
Instagram, Meta, New Features & Tools Lindsey Gamble 2/12/25 Instagram, Meta, New Features & Tools Lindsey Gamble 2/12/25

Instagram Rolls Out Thumbnail Customization for Carousels, Feed Posts, and Reels

After revealing the feature as part of a number of updates to profiles, Instagram is officially rolling out the ability for users to customize their thumbnails.

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Instagram Will Use Its Upcoming Video Editing App, Edits, as a Testing Ground for New Features
Instagam, Meta, Edits Lindsey Gamble 2/12/25 Instagam, Meta, Edits Lindsey Gamble 2/12/25

Instagram Will Use Its Upcoming Video Editing App, Edits, as a Testing Ground for New Features

In response to a question about editing tools for Instagram during a recent AMA, Instagram head Adam Mosseri revealed that new creative editing features will first be tested in the upcoming Edits app.

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Threads Adds Recent & Popular Topics Options In Search
Meta, Instagram, Threads Lindsey Gamble 2/1/25 Meta, Instagram, Threads Lindsey Gamble 2/1/25

Threads Adds Recent & Popular Topics Options In Search

Threads is now showing new Recent and Popular Topics options for search.

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Threads Begins Testing Ads Amid Rapid Product Updates
Meta, Threads, Instagram, New Features & Tools, Advertising Lindsey Gamble 2/1/25 Meta, Threads, Instagram, New Features & Tools, Advertising Lindsey Gamble 2/1/25

Threads Begins Testing Ads Amid Rapid Product Updates

Meta has begun testing ads on Threads, allowing select brands in the US and Japan to extend their Meta ad campaigns to the platform.

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Instagram Continues Its Focus on Creators With New insights for Reels
Instagram, Meta, New Features & Tools, Analytics Lindsey Gamble 2/1/25 Instagram, Meta, New Features & Tools, Analytics Lindsey Gamble 2/1/25

Instagram Continues Its Focus on Creators With New insights for Reels

After courting TikTok creators, Meta is doubling down with new Instagram Insights updates for Reels.

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Threads Tests the Ability to Share Custom Feeds
Threads, Meta, New Features & Tools, Instagram Lindsey Gamble 2/1/25 Threads, Meta, New Features & Tools, Instagram Lindsey Gamble 2/1/25

Threads Tests the Ability to Share Custom Feeds

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How Meta Is Courting TikTok Creators: Breakthrough Bonus Program, Longer Reels, Edits & More
Instagram, Meta, Facebook, New Features & Tools Lindsey Gamble 1/25/25 Instagram, Meta, Facebook, New Features & Tools Lindsey Gamble 1/25/25

How Meta Is Courting TikTok Creators: Breakthrough Bonus Program, Longer Reels, Edits & More

While speculation continues, one thing is clear: Meta isn’t waiting around. It’s seizing the opportunity to court TikTok creators.

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Meta Lets Creators Display Instagram, TikTok, YouTube Handles & Follower Counts on Facebook Profiles & Pages
Meta, New Features & Tools, Instagram, Facebook Lindsey Gamble 1/22/25 Meta, New Features & Tools, Instagram, Facebook Lindsey Gamble 1/22/25

Meta Lets Creators Display Instagram, TikTok, YouTube Handles & Follower Counts on Facebook Profiles & Pages

Meta is improving profiles and Pages on Facebook.

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