Spotify is testing video-based courses through new partnerships with educational platforms such as BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific. The courses fall into four categories: Make Music, Get Creative, Learn Business, and Healthy Living, and will be displayed alongside music, podcasts, and audiobooks.

TikTok launched Add to Music App, a new feature allowing US and UK users to save songs they discover on TikTok to major streaming services such as Apple Music, Amazon Music, and Spotify.

Spotify has launched Showcase, a new ad campaign tool designed to help artists and their teams run sponsored recommendation ads. These ads appear as mobile banners at the top of Spotify's home page, a highly frequented section of the platform.

Spotify is adding new features for podcaster creators.

Spotify announced plans to introduce new AI-powered features.

Spotify has launched a new feature called Broadcast-to-Podcast (B2P), which enables broadcasting publishers to easily convert their existing content into podcasts

But this year, Spotify is allowing artists to be more directly involved. They can record and upload a 30-second video to be included in the Wrapped experience for their top fans.

Spotify expanded Video Podcasts to more creators.

Spotify changed the name of its social audio feature Spotify Greenroom to Spotify Live and is integrating it directly into its app as well as keeping a standalone app.

Spotify added a new interactive ad format for podcasts called Call-To-Action Cards.

Spotify rolled out a new rating system for podcasts called Ratings For Podcasts that gives listeners the opportunity to give feedback to their favorite hosts.

Spotify joined a long list of platforms that currently support or are testing TikTok-like experiences.