Meta unveiled several updates to its creator-brand advertising solutions.

Threads is now showing new Recent and Popular Topics options for search.

Meta has begun testing ads on Threads, allowing select brands in the US and Japan to extend their Meta ad campaigns to the platform.

Threads is rolling out an ‘Use Media’ feature, allowing users to easily reshare photos and videos on the platform while giving proper credit to the original creator.

Threads is testing collections of profiles focused on popular topics and communities, such as basketball, style and fashion, food, books, pop culture, and more, curated by a few users in the US

Threads is rolling out an updated design for both iOS and Android. The update keeps the different feeds — For You, Following, and any custom feeds — visible on the home screen, making it easy for users to swipe between them.

Threads is rolling out another update. Meta CEO Mark Zuckerberg announced that the platform is currently testing a feature allowing users to choose their own default feed—from For You, Following, or a Custom Feed.

Threads now supports landscape videos on iOS devices.

Threads has begun testing updates to both Search and Trending Now.

Instagram’s Adam Mosseri announced that Threads is tweaking its ranking system to prioritize content from accounts users follow.