TikTok is expanding its STEM feed to all users in the U.S., U.K., and Ireland.

TikTok introduced Flip Stories, a new feature that allows creators to add a second side to their Stories, which can be unlocked with a simple flip.

TikTok introduced Search Ads Campaign, a new feature in TikTok Ads Manager that enables advertisers to serve keyword-based ads on the platform’s search results page.

TikTok is expanding its updated Subscription feature to more eligible creators in select regions.

TikTok has become the official road jersey sponsor for the NHL’s Washington Capitals as part of a multi-year agreement with Monumental Sports & Entertainment, which also owns other D.C. sports teams, such as the NBA’s Washington Wizards and the WNBA’s Washington Mystics

Katie Fang, a beauty and skincare creator with over 5 million TikTok followers and an additional half-million on Instagram, is the face of Cetaphil’s newest product line, Gentle Exfoliating.

TikTok has launched a ‘Manage Topics’ feature, allowing users to customize the content in their For You feed.

TikTok has added a new Profile Search feature. At the top right of user profiles, there is a new search icon. When tapped, it brings users to a search field where they can input keywords, topics, and hashtags to search their profile.

TikTok has introduced a new Group Chat feature, allowing users aged 16 and above to create groups of up to 32 people for messaging and sharing videos.

TikTok introduced TikTok Spotlight, a new solution for movie and TV studios. TikTok will identify and link relevant videos from creators—using hashtags, keywords, visual matching technology, and video performance—to dedicated landing pages for new movies and TV shows.

TikTok has added support for custom thumbnail covers. Users can now upload an image from their camera roll for their videos during the publishing workflow via a new Upload option. Previously, users were limited to selecting a frame from their video.

TikTok has rolled out Voice Search to more users.