YouTube has added a Promote option for Shorts for Shorts on the Shorts tab on desktop.

YouTube is testing Voice Replies with a group of creators in the U.S

TV has officially surpassed mobile as the primary way people consume YouTube content in the U.S., based on watch time. YouTube CEO Neal Mohan revealed this in a letter outlining the platform’s big bets for 2025, with TV being a key focus

YouTube and Repurpose.io teamed up on a special promo to give creators access to Repurpose.io's tools.

YouTube launched a new “Device Type” card in YouTube Studio on desktop and mobile. The card breaks down the percentage of watch time in hours across TV, Mobile, Computer, and Tablet, ordered from highest to lowest.

YouTube is testing a new Monthly Audience metric for YouTube Music.

YouTube has entered the fourth and final phase  of its longer Shorts feature rollout, allowing creators to upload Shorts up to three minutes  long directly from the main YouTube app.

Delta is partnering with YouTube to bring a new in-flight entertainment experience to its customers.

YouTube is testing a new video highlights tool in YouTube Studio on desktop.

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.

YouTube is piloting a new feature called Watch With, which allows creators to share live commentary, analysis, and real-time reactions to games and events.