Amazon has been reaching out to some of the top brands including Colgate, L’Oréal and Lululemon, to get them to be part of a beta program for audio ads on Alexa voice-activated devices such as the Echo, Echo Dot, and others.

Amazon’s Audible recently announced ‘Audible Captions,’ a new feature that will let subscribers read captions while they listen to audiobooks. The feature is scheduled to be available in September for both iOS and Android devices.

Instagram recently announced the addition of a new Chat sticker, which allows users to easily start a conversation with a group of their friends in Direct Messages.

Instagram recently announced that it soon will be rolling out ads in the Explore feed. With ads in Explore, brands and advertisers have the opportunity to take advantage of what is relevant and trending at that time and reach new audiences.

Google recently announced the launch of AR Beauty-Try-On, a new feature on YouTube that uses machine learning and AR technology to let viewers virtually try on makeup as they watch tutorials and reviews by YouTube influencers and creators.

Netflix is currently testing a content discovery news feed called Extras that aggregates trailers, photos, and alerts for movies and TV shows.

According to a report by The Wall Street Journal, Snap Inc. the parent company of Snapchat, is currently in talks with major record labels in an effort to establish music integration on Snapchat and allow users to add music to their posts.

Popular music streaming service, Spotify, is currently testing Storyline, an Instagram Stories-like feature that enables artists to tell the story behind their music using text, lyrics or images in the Stories content format.

Instagram has announced that it is updating the Explore page again to bring more ways for users to discover photos, videos, products, and Stories relevant to their interests.

Shortly after rolling out its new Checkout feature, Instagram launched an new @shop account curated by its team and features content inspired by small businesses and creators. like Feel jeans, Glossier Play Colorslide, Mented Cosmetics, and other emerging brands.

Due to customer complaints over the years, Nike has launched Nike Fit, new smart technology that uses a combination of computer vision, data science, machine learning, artificial intelligence, and recommendation algorithms, that lets you scan your feet and find your shoe size for any Nike shoe styles.

Instagram announces ‘Shopping From Creators',’ a new feature that lets influencers including public figures, creators, athletes, publishers, and artists, tag products in their posts and sell to users in-app.