TikTok Tests New In-App Shopping Feature With Kroger Called 'Hashtag Challenge Plus'

TikTok is currently testing a new ad offering with Kroger called ‘Hashtag Challenge Plus’ that features a new in-app shopping feature  to drive clicks and purchases. 

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Amazon Is Reaching Out To Brands To Be Part Of Its Beta Program For Audio Ads

Amazon has been reaching out to some of the top brands including Colgate, L’Oréal and Lululemon, to get them to be part of a beta program for audio ads on Alexa voice-activated devices such as the Echo, Echo Dot, and others.

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