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Pinterest Adds New Editing Features To Help Creators Make More Engaging Idea Pins
Pinners now have access to tools like a countdown timer, set recording duration, hand drawing tool, hex code picker, and images as backgrounds
TikTok Introduces LIVE Subscription, Its Latest Monetization Option For Creators
TikTok introduced LIVE Subscription, a monthly subscription service that allows creators to monetize with recurring payments from their fans.
YouTube Is Updating Its Analytics So Creators Can Better Understand Performance Of Different Content Formats
YouTube is updating analytics in YouTube Studio. The update replaces the previous Reach and Engagement tabs that displayed performance metrics such as viewership, watch time, traffic sources, and more with a new Content tab.
TikTok Brings Brands & Creators Together For Branded Content At Scale With New Branded Mission Ad Product
TikTok introduced a new ad product in Branded Mission. Branded Mission allows brands to crowdsource branded content from eligible creators (at least 1,000 followers) and then use top-performing videos as ads to drive brand affinity.
The Federal Trade Commission Submitted Proposed Revisions For Its Endorsement Guides
The Federal Trade Commission (FTC) submitted proposed revisions for its Endorsement Guides.
TikTok Rolls Out An Interactive Tool To Provide Marketers With Insights Into Its Community
TikTok rolled out TikTok Insights, a new, interactive tool that provides insights into the TikTok community.
YouTube Expands 'Go Live With' & 'Live Redirect' To Live Shopping
YouTube announced it will soon expand its Go Live With and Live Redirect features to its live shopping experience.
Klarna Launches A Virtual Shopping Offering To Connect Shoppers With In-House Store Experts
Klarna launched a Virtual Shopping offering. The Swedish buy now, pay later company now enables consumers to shop online by connecting them with in-store experts through live and video chats.
U.S. Podcast Advertising Revenue Is Expected To Hit $2 Billion By The End of 2022
According to the Interactive Advertising Bureau (IAB)’s sixth annual U.S. Podcast Advertising Revenue study, podcast ad revenue topped $1 billion for the first time in 2021 and is projected to reach $2 billion by the end of 2022 and more than $4 billion by 2024.