With the Branded Content Tool, creators can easily disclose Reels they create in partnership with brands. Like Instagram Reels, their video will have a Paid Partnership label when they add the tag.

This has given rise to many text-to-image and text-to-video generators like OpenAI’s DALL-E 2 and Midjourney that allow people to use text to generate images and videos.

YouTube introduced handles for creators. Like Instagram and TikTok, handles are unique identifiers in the @username format.

Instagram is testing a new Group Profile feature. The feature would allow users to collaborate and share Feed posts, Stories, and Reels to one, shared profile.

With Profile Kit, creators can showcase their TikTok content across other sites and platforms.

The feature allows creators and brands to add an interactive button to their profiles.

Twitch launched Showcase, a new interactive tool streamers can use to create image and video assets to share across their live stream, social media, and other digital properties.

Meta unveiled several ad-related updates for Facebook and Instagram, including new ad formats for Facebook Reels and ad placements in Explore Home and Profile Feed.

Instagram is testing a pair of new features that could increase its appeal to creators.

Things haven’t been going too well for Twitch lately. A series of moves made by the streaming platform have caused a stir among creators. However, this didn't stop Twitch from announcing several new features at the end of September.

With 'Photo Mode,' creators can share high-quality images in a carousel format, automatically displaying them one after another.

TikTok is reportedly finalizing details to team up with TalkShopLive to launch TikTok Shop, its live shopping experience in the U.S., ahead of the holiday season.