Pinterest’s New Partnership With Music Publishers Give Creators Access To Popular Music To Add To Their Idea Pins
Pinterest announced a new partnership with music publishers Warner Music Group, Warner Chappell Music, Merlin, and BMG that brings popular music and top artists to the platform.
YouTube Expands Audio Ads With A Focus On Advertisers Reaching Podcast Listeners
YouTube now offers Audio Ads globally through Google Ads and Display & Video 360. Using Audio Ads, advertisers can "reach people on audio surfaces and in listening-first states" like podcasts and music.
Meta Expands The Branded Content Tool To Facebook Reels So Creators Can Disclose Sponsored Reels
With the Branded Content Tool, creators can easily disclose Reels they create in partnership with brands. Like Instagram Reels, their video will have a Paid Partnership label when they add the tag.
The Rise Of AI-Powered Text-To-Image/Video Generators & What It Means For The Creator Economy
This has given rise to many text-to-image and text-to-video generators like OpenAI’s DALL-E 2 and Midjourney that allow people to use text to generate images and videos.
YouTube Introduces Handles To Help Creators Have A More Unified Presence
YouTube introduced handles for creators. Like Instagram and TikTok, handles are unique identifiers in the @username format.
Instagram Tests 'Group Profiles' To Allow Creators To Share Content To A Shared Profile
Instagram is testing a new Group Profile feature. The feature would allow users to collaborate and share Feed posts, Stories, and Reels to one, shared profile.
TikTok’s ‘Profile Kit’ Feature Gives Creators The Ability To Display Their Videos Across Other Platforms Including Linktree
With Profile Kit, creators can showcase their TikTok content across other sites and platforms.
Twitter Rolls Out 'Link Spotlight' To Allow Creators & Brands To Drive Visitors To Their Content, Products & Services
The feature allows creators and brands to add an interactive button to their profiles.
Meta Unveils New Ad Products, Including Ads In Instagram Explore & In Creators’ Profile Feeds
Meta unveiled several ad-related updates for Facebook and Instagram, including new ad formats for Facebook Reels and ad placements in Explore Home and Profile Feed.
Instagram Makes Progress On Multiple Links & Media Kit Features To Better Appeal To Creators
Instagram is testing a pair of new features that could increase its appeal to creators.
Twitch Announces Chat Cues, Elevated Chat & Shoutout Features
Things haven’t been going too well for Twitch lately. A series of moves made by the streaming platform have caused a stir among creators. However, this didn't stop Twitch from announcing several new features at the end of September.