TikTok recently introduced new updates for TikTok Creator Marketplace (TTCM), its branded content platform that is home to over 800,000 creators.

Pinterest announced a new partnership with music publishers Warner Music Group, Warner Chappell Music, Merlin, and BMG that brings popular music and top artists to the platform.

YouTube now offers Audio Ads globally through Google Ads and Display & Video 360. Using Audio Ads, advertisers can "reach people on audio surfaces and in listening-first states" like podcasts and music.

With the Branded Content Tool, creators can easily disclose Reels they create in partnership with brands. Like Instagram Reels, their video will have a Paid Partnership label when they add the tag.

This has given rise to many text-to-image and text-to-video generators like OpenAI’s DALL-E 2 and Midjourney that allow people to use text to generate images and videos.

YouTube introduced handles for creators. Like Instagram and TikTok, handles are unique identifiers in the @username format.

Instagram is testing a new Group Profile feature. The feature would allow users to collaborate and share Feed posts, Stories, and Reels to one, shared profile.

With Profile Kit, creators can showcase their TikTok content across other sites and platforms.

The feature allows creators and brands to add an interactive button to their profiles.

Twitch launched Showcase, a new interactive tool streamers can use to create image and video assets to share across their live stream, social media, and other digital properties.

Meta unveiled several ad-related updates for Facebook and Instagram, including new ad formats for Facebook Reels and ad placements in Explore Home and Profile Feed.

Instagram is testing a pair of new features that could increase its appeal to creators.