TikTok has launched the Talent Manager Portal in beta for the TikTok Creator Marketplace (TTCM), allowing talent managers to access and manage a creator’s TTCM account.

YouTube is introducing a new feature for Shorts – Hashtag Suggestions.

TikTok and IMDb are collaborating on a new feature that allows creators in the US and UK to link their videos to a movie or TV show's IMDb page.

The NFL and Google have announced an estimated $2 billion, seven-year deal that will bring the NFL Sunday Ticket to YouTube from DirectTV. As part of the deal, fans in the United States will be able to watch every out-of-market NFL Sunday game via YouTube TV and Primetime Channels.

Earlier this week, the Securities and Exchange Commission (SEC) announced charges against seven financial influencers in a $100 million securities fraud.

Taking a short break from pushing short-form videos, these features cover messaging, Stories, collaborative content, and more.

Discord is expanding Server Subscriptions to all creators. Previously known as Premium Memberships, it has been in testing for the past year. With Server Subscriptions, creators can make money by charging a monthly subscription for exclusive roles, perks, and benefits.

In 2023, my big bets are LinkedIn becoming a bigger platform for creators, more companies hiring creators as full-time employees, and generative AI disrupting the creator economy.

The Creator Platform allows the company's 450,000 retail partners to collaborate with creators on affiliate partnerships, brand campaigns, and gifting programs.

Now, they can also see whether their content is eligible to appear in recommendations like Explore other places where the platform surfaces content to non-followers (e.g., Reels, Feed Recommendations, etc.).

Available via a lightbulb icon in the navigation bar of the Amazon Shopping app, the new in-app personalized shopping experience delivers a TikTok-like feed featuring shoppable photos and videos based on users' selected interests and engagements.

TikTok, YouTube, and even OnlyFans made significant moves to integrate shopping into their apps this past week.