Breaking Down The Battle Between YouTube & TikTok: Short-Form Video Monetization, Feature Launches, Podcasting & Bigger Screens
This week’s biggest news – YouTube is returning as the title sponsor for VidCon Anaheim 2023. Just a year after TikTok was chosen to sponsor the biggest conference for creators, marketers, and fans, YouTube takes the reins back.
YouTube Introduces Hashtag Suggestions For Shorts To Boost Discovery
YouTube is introducing a new feature for Shorts – Hashtag Suggestions.
TikTok & IMDb Partner To Bring Movie & TV Linking Feature To Creators
TikTok and IMDb are collaborating on a new feature that allows creators in the US and UK to link their videos to a movie or TV show's IMDb page.
How The NFL & Google’s New ‘NFL Sunday Ticket’ Deal Impacts YouTube Creators
The NFL and Google have announced an estimated $2 billion, seven-year deal that will bring the NFL Sunday Ticket to YouTube from DirectTV. As part of the deal, fans in the United States will be able to watch every out-of-market NFL Sunday game via YouTube TV and Primetime Channels.
The SEC Charges Influencers In An Alleged $100M “Pump & Dump” Scheme
Earlier this week, the Securities and Exchange Commission (SEC) announced charges against seven financial influencers in a $100 million securities fraud.
Instagram Announces A Handful Of New Features Including Notes, Candid Stories & Group Profiles
Taking a short break from pushing short-form videos, these features cover messaging, Stories, collaborative content, and more.
2023 Creator Economy Predictions
In 2023, my big bets are LinkedIn becoming a bigger platform for creators, more companies hiring creators as full-time employees, and generative AI disrupting the creator economy.
Klarna Expands Its Creator Platform To More Regions To Match Retailers & Creators For Performance-Based Campaigns
The Creator Platform allows the company's 450,000 retail partners to collaborate with creators on affiliate partnerships, brand campaigns, and gifting programs.
Instagram Updates ‘Account Status’ So Creators Can See If Their Content Is Eligible To Appear In Recommendations
Now, they can also see whether their content is eligible to appear in recommendations like Explore other places where the platform surfaces content to non-followers (e.g., Reels, Feed Recommendations, etc.).