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TikTok Launches Commercial Content Library: A Searchable Database for Ads and Branded Content
TikTok has opened its Commercial Content Library to users. This library allows users to search for and view commercial content, including paid media ads and other commercial content tagged with the paid partnership label (e.g., branded content, sponsored content, etc.).
Instagram Reaches Out to Talent Management Agencies to Attract More Creators to Threads
Instagram has been reaching out to talent management agencies via email to help get their creator clients on Threads.
TikTok and Warner Music Group Announce Expanded Music Partnership
TikTok and Warner Music Group (WMG) announced a first-of-its-kind partnership to expand licensed music from Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music, CapCut, and TikTok's Commercial Music Library.
TikTok Incentivizes Creators to Promote TikTok Shop Products
TikTok is reportedly incentivizing creators to use its e-commerce platform, TikTok Shop.
Flipboard Launches New Promoted Video Ad Format for Mobile
Flipboard has launched Promoted Video, a new video ad format optimized for mobile.
Pinterest Accepting Applications for Second Cycle of North America Creator Inclusion Fund
Pinterest is accepting applications for the second cycle of its North America Creator Inclusion Fund until the end of the month.
With Ads On Hold for Threads, Branded Content Is A Viable Alternative
Reports suggest that Instagram plans to introduce Branded Content Tools similar to those found on Instagram soon.
Instagram Updates Reels Templates with New Browser and Enhanced Editing Experience
Instagram has announced updates to templates for Reels.
Twitch Announces It's Adding Stories Along With a Discovery Feed
Twitch is adding the Stories content format to its platform, following Telegram's announcement of its own Stories format.
Tumblr's Go-Forward Strategy Hints at a Potential TikTok-Like Experience for Creators and Users
Tumblr published a lengthy memo, providing users with an inside look at its strategy for increasing its user base and securing its future.
TikTok Now Allows Creators to Download Posts Without Watermarks
TikTok has started rolling out the option for creators to save/download their videos and photos without a watermark.