Blog
Why Influencer Marketing Spending Is on the Rise
Influencer marketing spending is surpassing ad revenue growth on major social media platforms, according to a new report from Insider Intelligence.
Mexico’s PROFECO Publishes Advertising Guide for Influencers to Ensure Compliance with Advertising Regulations
The Federal Consumer Protection Office (PROFECO), a government body in Mexico, has published the Influencers Advertising Guide.
Amazon Faces Creator Backlash Over $25 Video Incentives for Inspire
The e-commerce giant is offering creators $25—provided they meet certain qualifications—to create shoppable videos for Inspire, its TikTok-like shopping feed.
With Ads On Hold for Threads, Branded Content Is A Viable Alternative
Reports suggest that Instagram plans to introduce Branded Content Tools similar to those found on Instagram soon.
Twitch Faces Backlash for Controversial Branded Content Guidelines
Earlier this week, Twitch updated its Branded Content Guidelines for streamers, which limit on-screen logos to 3% of the screen size and prohibit “burned-in” display and audio ads.
TikTok Provides Insights into Moderation Process for the TikTok Creator Marketplace and Dispels Branded Content Toggle Myths
TikTok has recently updated its Creator Portal, providing valuable insights into its moderation process for the TikTok Creator Marketplace (TTCM) and dispelling common myths surrounding TTCM and branded content.
FYPM Launches Rate My Offer Tool to Help Creators Evaluate Specific Brand Collaboration Offers
FYPM has launched the Rate My Offer Tool, a feature that enables creators and talent managers to input details of offers received from brands and compare them to 10,000 collaboration reviews in its database.
Klarna Expands Its Creator Platform To More Regions To Match Retailers & Creators For Performance-Based Campaigns
The Creator Platform allows the company's 450,000 retail partners to collaborate with creators on affiliate partnerships, brand campaigns, and gifting programs.
UK’s Advertising Standards Authority (ASA) Is Cracking Down On Influencers Who Don’t Disclose Paid Partnerships
The Advertising Standards Authority, UK’s independent advertising regulator, recently sanctioned six Instagram influencers for failing to disclose ads on their accounts.
2022 Influencer Marketing & Creator Economy Predictions
Five predictions for what will happen in the influencer marketing and creator economy space in 2022.