TikTok is currently testing 30-minute videos.

BeReal has introduced RealPeople and RealBrands, official accounts for notable individuals and brands.

YouTube has implemented stricter rules for its exclusive invite-only Shorts creator community, where creators receive support, advice, and perks from Community Partner Managers.

Instagram has begun rolling out Flipside, a feature enabling users to create a private version of their profile exclusively for friends.

Allure has announced the Allure Creators Network, a curated group of beauty creators that includes digital-native creators, beauty journalists, beauty professionals, and more, all of whom will receive Allure credentialing.

LinkedIn has introduced a new ad format called Sponsored Articles, which allows Company Pages to promote LinkedIn articles for various objectives such as awareness, engagement, and lead generation.

Ally has launched Creator Cache, a program aimed at empowering creators with new skills, access to emerging technology, and new ways to showcase their creativity.

TikTok's desire for creators to share longer videos is no secret. But photos, too? Recently, TikTok has been making a greater push for creators to post photo content.

Meta has launched Creator Management Tools, a set of tools for agencies to manage their creator talent.

TikTok is beta-testing Digital Avatars, a new creative product with select advertisers.

YouTube has rolled out the ability for creators to upload podcasts using an RSS feed.

Meta has rolled out the option to hide likes and share counts on Threads posts.