Reddit has announced Reddit Pro, a suite of tools designed to assist businesses in establishing and expanding their organic presence on the platform.

YouTube is experimenting with various desktop watch experience layouts for a select group of users to help them discover related videos and engage with comments.

Threads has begun testing its API with select third-party apps, including Hootsuite, Sprinklr, Sprout Social, Social News Desk, and Techmeme.

Instagram announced several new features for direct messages (DM), including:

Instagram has introduced a new Profile display option for Reels.

YouTube has fully launched Collabs, making it available to users on Android and iOS devices.

TikTok rolled out an 'Identify similar product' setting.

Coca-Cola launched Happy Tears, a limited-time beverage, as part of its Creations collection, exclusively available on TikTok Shop.

Marques Brownlee, better known as MKBHD, is joining Ridge, a wallet and accessories company (one of my favorite brands), as an Exclusive Board Member, Equity Investor, and Chief Creative Partner.

Claire's introduced The Collab, a new group of Gen Z and Gen Alpha talents ranging from 7 to 17 years old, consisting of fashion designers, musicians, filmmakers, chefs, and more.

Instagram's Creator Marketplace, a platform that connects creators and brands, is expanding to eight new regions: Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil.

YouTube announced updates for Channel pages for creators on the YouTube app for TV.