YouTube is expanding the YouTube Shopping affiliate program to India in partnership with with Flipkart, one of the country’s leading e-commerce marketplaces, and Myntra, a popular fashion, beauty, and lifestyle platform.

When you visit a brand’s eCommerce website, you typically shop by product categories. However, this can often overwhelm consumers, making it difficult to find personalized recommendations that resonate with their interests. Thankfully, that’s changing.

The NBA is ramping up its creator initiatives for the 2024-25 season, with Twitch streamer Kai Cenat and TikTok star Drew Afualo headlining the program. 

Meta has introduced a new hub featuring educational resources for Threads, which include best practices, data-backed tips, and content examples for creators. 

Spotify, which introduced Comments on podcasts in July, is now rolling out new settings and controls to help creators better manage their comment sections.

TikTok is expanding its STEM feed to all users in the U.S., U.K., and Ireland.

YouTube has added Poll Stickers for Shorts.

Kajabi has powered over $8 billion in creator revenue by helping creators build, distribute, and monetize their businesses—all in one place.

Instagram announced that Carousels and photos with music are now eligible to appear in the Reels tab. The platform also shared tips for creators to expand their reach with Carousels, such as adding text on the first slide, using "visually striking images" to evoke a reaction, and layering images with stickers.

If you’re looking to get started or strengthen your existing TikTok Shop efforts, my friends at Superfiliate—who power creator, ambassador, and affiliate programs for hundreds of e-commerce brands—are worth checking out.

Instagram and Spotify have announced a new integration that enables users to link their Spotify accounts to Instagram.

YouTube announced a bundle of updates across its web, mobile, and TV experiences.