Blog
Facebook Is Bringing Ads to Notifications Soon
Facebook will begin testing ads in notifications this spring. Users will see these ads labeled as “sponsored” alongside their regular notifications based on their past engagement with ads and content.
LinkedIn Is Testing a Key Video Trends Feature to Highlight Video Trends in the Video Tab & Carousels
LinkedIn is starting to test a new Key Video Trends feature with users in the U.S
YouTube to Livestream Coachella with Watch With Feature, Letting Viewers Join Their Favorite Creator
Starting April 11, YouTube will host an official livestream for Coachella, available on both the Coachella YouTube channel and a new dedicated Coachella Livestream app.
YouTube Makes the Inspiration Tab Accessible in More Places & Adds Hooks and Quick Saves Features
YouTube has expanded access to its AI-powered Inspiration tool, integrating it into more areas of YouTube Studio, including Comments and Analytics.
YouTube’s ‘Pop the Balloon’ Dating Series Is Coming to Netflix
Netflix signed a deal with Pop the Balloon, a viral YouTube dating series created by Bolia Matundu (BM) and Arlette Amuli.
Patreon Launches A Podcast Network Program & New Tools for Podcasters
Patreon launched a new podcast network program, bringing select shows from Sony Music and Wondery to its platform.
Amazon Expands AI Shopping Tools with Interests and Visual Search
Following the shutdown of its TikTok-like Inspire feed, Amazon is doubling down on AI-powered shopping with two new features across Prime and Photos:
Twitch Introduces Advertiser-Friendly Content Guidelines
For the first time, Twitch has released Advertiser-Friendly Content Guidelines, developed with advertiser feedback and industry best practices.
Reddit Adds the Ability to Import Ad Campaigns from Meta
Reddit’s added a new Import feature that allows advertisers to transfer campaigns directly from Meta Ads Manager.
Pinterest Removes the Option to Add Music to Pins
Pinterest has quietly removed the option to add music to Pins.
YouTube Is Changing How It Calculates Views for Shorts to Align with TikTok and Instagram
Starting March 31st, YouTube will update how it counts views for Shorts.