Instagram may be testing a new “Unlock” feature for content. The Instagram account @design currently has a Reel labeled “Unlock this reel from design,” with a hint and a field for users to enter a secret code to view the content. On the grid, the post shows a key icon to indicate it’s locked.

H&M announced it will use AI-generated digital clones of about 30 models in its social media and marketing campaigns. The models will own the rights to their digital twins, receive payment when they’re used, and control how and when they’re utilized—even allowing them to work with other companies, including competitors.

Instagram’s upcoming app, Edits, is expected to launch in the next few weeks, according to Adam Mosseri.

YouTube has announced new creation tools for Shorts, set to arrive this spring.

Facebook will begin testing ads in notifications this spring. Users will see these ads labeled as “sponsored” alongside their regular notifications based on their past engagement with ads and content.

LinkedIn is starting to test a new Key Video Trends feature with users in the U.S

Starting April 11, YouTube will host an official livestream for Coachella, available on both the Coachella YouTube channel and a new dedicated Coachella Livestream app.

YouTube has expanded access to its AI-powered Inspiration tool, integrating it into more areas of YouTube Studio, including Comments and Analytics.

Netflix signed a deal with Pop the Balloon, a viral YouTube dating series created by Bolia Matundu (BM) and Arlette Amuli.

Patreon launched a new podcast network program, bringing select shows from Sony Music and Wondery to its platform.

Following the shutdown of its TikTok-like Inspire feed, Amazon is doubling down on AI-powered shopping with two new features across Prime and Photos: