Snapchat Launches Creator Subscriptions as Paying Users Top 25 Million

Snapchat

Snapchat is getting into Creator Subscriptions. Starting February 23, a group of US creators including Jeremiah Brown, Harry Jowsey, and Skai Jackson will begin offering paid subscriptions. Expansion to additional Snap Stars in Canada, the UK, and France will follow in the coming weeks.

Subscribers will receive exclusive content such as subscriber-only Snaps and Stories, priority replies to public Stories, and an ad-free viewing experience.

Pricing ranges from $4.99 to $19.99 using Snapchat’s recommended tiers, with creators keeping about 60 percent of revenue, which is a lower cut than YouTube at 70 percent, TikTok at up to 90 percent, and Instagram at 100 percent.

Why It Matters: Creator Subscriptions give Snapchat creators a more sustainable revenue stream alongside programs like the Unified Monetization Program and Snap Star Collab Studio. They also offer a deeper way to engage loyal fans.

The rollout comes as Snapchat revealed it has reached 25 million paying subscribers across its portfolio of subscription products, including Snapchat+. That is significant. It proves users are willing to pay on the platform and already have payment methods linked, reducing friction for creators convert their fans into paying subscribers.

However, Snapchat presents a unique dynamic. Some of its most successful creators post at extremely high volumes. On most platforms, subscriptions are positioned around more content. That may not be compelling if audiences already receive a constant stream for free. It becomes even riskier if creators paywall content fans are used to getting at no cost.

For some creators with high fandom, priority replies and ad-free viewing may be enough. For many others, subscriptions will need to offer more than volume.

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