One of my predictions for 2024 was that LinkedIn would emerge as a channel for creator marketing and eventually launch its own creator marketplace. The first part proved true. The second part took a little longer than expected, but it's here.

Facebook announcedCreator Fast Track, a new program aimed at bringing established creators from Instagram, TikTok, and YouTube onto the platform

Snapchat is getting into Creator Subscriptions. Starting February 23, a group of US creators including Jeremiah Brown, Harry Jowsey, and Skai Jackson will begin offering paid subscriptions. Expansion to additional Snap Stars in Canada, the UK, and France will follow in the coming weeks.

Back in August, Kajabi announced a major milestone – it has paid out $10 billion to creators, just months after hitting the $9 billion threshold, 100% of which has gone directly to creators.

Threads looks to have quietly shut down its Bonus Program. References to the program can no longer be found in Instagram's Help Center, and some creators say they're no longer receiving payments.

Creator monetization platform Buy Me a Coffee has introduced a new Level Highlighting feature, allowing creators to spotlight any membership level on their page.

Patreon is updating its pricing plans. Starting August 4, 2025, creators launching a new page, whether new to the platform or existing users creating a new page, will be placed on a new Standard plan with a 10% fee.

Snapchat paid out more than half a billion dollars to creators and media partners in 2024. CEO Evan Spiegel shared the figure during a conversation with Kaya Yurieff at The Information’s Future of Influence event.

Buy Me A Coffee has introduced Monthly Support, which allow fans to provide recurring support to creators.

Patreon added membership gifting and discount features. Fans can gift memberships to others, while creators can gift memberships to their fans and offer discounts.

YouTube has added Members-Only Shorts, short-form videos that creators can share with paying subscribers.

Telegram has rolled out a new rewards system for creators. Owners of public channels with at least 1,000 subscribers are eligible to receive 50% of the revenue generated from ads displayed in their channels.