Threads Appears to Have Quietly Ended Its Creator Bonus Program

ThreadsMetaCreator Monetization
Written By Lindsey Gamble

Threads

Threads looks to have quietly shut down its Bonus Program. References to the program can no longer be found in Instagram's Help Center, and some creators say they're no longer receiving payments.

Why It Matters: Meta hasn't made any official announcements, but Mosseri did say in an AMA last month about doing more to reward "culturally relevant voices." It's likely Meta is going back to the drawing board to figure out new ways to incentivize not just creators, but the right creators.

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Lindsey Gamble

Lindsey Gamble is a leading voice in the creator economy.

https://www.lindseygamble.com
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