Threads is rolling out a new feature that publicly displays the number of recent views a profile has received.

Threads is adding support for rich link previews for podcast video clips, a feature it hinted it was testing a few months ago.

Threads appears to be testing a new integration with Netflix. In the Love Is Blind community, specific card episodes are now featured at the top of the feed with a “Watch” button that deep-links directly into the Netflix app.

Threads, Instagram’s X competitor, is officially beta testing “Dear Algo,” an AI feature that lets users shape their feeds by telling Threads what they want to see more or less of.

The new year is approaching, bringing one of my favorite rituals: reflecting on the past year and forecasting what comes next.

Based on my experience as a creator and marketer, and what I’ve observed across the industry, here are my 10 key trends for 2025.

Threads looks to have quietly shut down its Bonus Program. References to the program can no longer be found in Instagram's Help Center, and some creators say they're no longer receiving payments.

Threads expanded its insights for creators, offering a more detailed view of performance. Creators can now see where their views are coming from—whether it’s Home, Search, their Profile, or outside Threads via Instagram and Facebook.

Threads now lets users send photos via Direct Messages.

Threads expanded its integration with the fediverse. Users can now see posts from others in the fediverse via a dedicated feed in the Following tab and search for fediverse users from WordPress, Flipboard, Mastodon, and more.

Threads added a spoiler alert feature that lets users blur selected text or images. Viewers can tap to reveal the hidden content when it appears in their feed.

Threads is rolling out a test for Direct Messages (DMs) in select markets, including Hong Kong, Thailand, and Argentina, with plans to expand to other regions. This will be a separate and distinct inbox from Instagram DMs.

Threads has been improving how links are ranked on the platform