Threads is rolling out a test for Direct Messages (DMs) in select markets, including Hong Kong, Thailand, and Argentina, with plans to expand to other regions. This will be a separate and distinct inbox from Instagram DMs.

Threads has been improving how links are ranked on the platform

Threads revealed new link-sharing features. Creators can now add up to five links to their bio, each with a custom title, similar to Instagram. Soon, Threads will begin testing link insights that show how often links in profiles and posts are tapped.

Threads is now nudging users to share their posts on Instagram.

Threads is now showing new Recent and Popular Topics options for search.

Meta has begun testing ads on Threads, allowing select brands in the US and Japan to extend their Meta ad campaigns to the platform.

Threads is rolling out an ‘Use Media’ feature, allowing users to easily reshare photos and videos on the platform while giving proper credit to the original creator.

Threads is testing collections of profiles focused on popular topics and communities, such as basketball, style and fashion, food, books, pop culture, and more, curated by a few users in the US

Threads is rolling out an updated design for both iOS and Android. The update keeps the different feeds — For You, Following, and any custom feeds — visible on the home screen, making it easy for users to swipe between them.

Threads is rolling out another update. Meta CEO Mark Zuckerberg announced that the platform is currently testing a feature allowing users to choose their own default feed—from For You, Following, or a Custom Feed.