Threads Adds Netflix Integration Featuring The New Season of ‘Love Is Blind’

Feb 13

Threads appears to be testing a new integration with Netflix. In the Love Is Blind community, specific card episodes are now featured at the top of the feed with a “Watch” button that deep-links directly into the Netflix app.

There’s also a “+ Post” option that lets users attach that episode to a post, add their own commentary, and share it with others.

It’s similar to a previously spotted feature that highlighted scores for NBA games and linked out to those Apple TV.

Why It Matters: Threads hasn’t been shy about its ambition to become a hub for public conversations, especially around pop culture, sports, TV and movies, and live events.

By adding episode cards for the latest season of Love Is Blind, Threads can drive viewership while making conversations more contextual. Instead of vague posts about “that scene,” users can reference the exact episode.

Plus, with Threads’ new “Dear Also” feature, fans of Love Is Blind can easily adjust their feeds to surface this content and join the conversation, making it easier to follow and engage with the episodes that matter most.

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