YouTube Tests Collaboration Feature for Creators to Share Videos With Each Other’s Audiences

YouTube / Collaboration

YouTube is starting to test a new Collaboration feature. Creators can add up to four collaborators to a video. Each collaborator’s name appears alongside the channel name, and viewers can tap to see all collaborators and subscribe directly from there. The video also becomes eligible to be recommended to each collaborator’s audience.

YouTube says it’s currently testing the feature with a small group of creators, which appears to include MrBeast, who used it in a recent video featuring Mark Rober, the Stokes Twins, and Ben Azelart as collaborators.

Why It Matters: An iteration of Instagram's popular Collabs feature, Collaborations will bring similar benefits by letting creators tag other creators or brands that a video features or was made in collaboration with, and have that video shared with their collective audiences.

This can help maximize reach and give the collaborators the potential to bring in new viewers and subscribers for each other.

TikTok also launched its own Collabs feature last year and has been slowly expanding it, but it still isn’t widely available.

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