Spotify Paid Podcasters $100M in Q1 2025 As Video Uploads Increase 28%
Spotify
Spotify paid out $100 million to podcasters in Q1 2025. This includes ad revenue and earnings from the newly launched Spotify Partner Program, which the company says has seen steady month-over-month growth in creator payouts. Video podcast uploads are also up 28%.
Why It Matters: Spotify made a splash last year with the launch of its Partner Program. A few months in, early results suggest the initiative is gaining traction.
The $100 million payout is small compared to YouTube’s creator earnings, but it marks a meaningful milestone. Combined with a 28% increase in video uploads, it signals growing creator interest and momentum behind Spotify’s push to become a serious player in video podcasting.