LinkedIn Shares Ad Revenue with Top B2B Creators in BrandLink Expansion
LinkedIn now lets brands run contextual ads with top B2B creators.
Through BrandLink (formerly the Wire Program), brands can place pre-roll video ads alongside content from top B2B creators like Gary Vaynerchuk, Steven Bartlett, Guy Raz, and Rebecca Minkoff. These creators will host custom LinkedIn shows and share in the ad revenue, marking a meaningful step toward creator monetization on the platform.
Why It Matters: LinkedIn’s move to allow creators to monetize through ads is a significant step in its efforts to grow the creator economy on the platform. However, the limited pool of creators means that the broader impact is still small for most.
For advertisers, this presents a unique opportunity to align with trusted voices on business-focused topics with high confidence in content quality and brand safety.
This is also another notable step in LinkedIn’s push for video, which is the biggest opportunity for creators and marketers across social media right now.
