YouTube Tests Blurred Thumbnails for Mature Content in Search

YouTube

YouTube is testing blurred thumbnails in search results for mature content. For search queries with sexual themes, users may see blurred thumbnails, with the option to unblur them.

Why It Matters: Alongside its test of age restrictions for scripted content with human actors, this move is part of YouTube’s broader effort to shield viewers from mature content.

For creators, though, blurred thumbnails could hurt performance. Thumbnails are a major driver of discovery, and blurred ones are less likely to capture attention in search or suggested video feeds.