Lindsey Gamble 7/28/25 Lindsey Gamble 7/28/25

More Than Half of B2B Marketers Are Tapping Creators, Says LinkedIn In Its New B2b Marketing Benchmark Report

LinkedIn published its B2B Marketing Benchmark: Trust is the New KPI report, highlighting that 55% of B2B marketers now work with creators, with trust being their top goal.

Lindsey Gamble 6/8/25 Lindsey Gamble 6/8/25

LinkedIn Shares a Guide For Working with B2b Creators

LinkedIn has released a new guide to help brands navigate B2B influencer marketing on the platform.