Pinterest is rolling out "Promote a Pin," a new feature that lets anyone instantly turn organic content into a paid ad, with no advertising experience required.

TikTok launched Ad Assistant, an AI-powered tool that guides advertisers through campaign setup, optimization, and reporting—all within the Ads Manager platform.

Facebook will begin testing ads in notifications this spring. Users will see these ads labeled as “sponsored” alongside their regular notifications based on their past engagement with ads and content.

YouTube has added a Promote option for Shorts for Shorts on the Shorts tab on desktop.

YouTube launched a beta test of creator-initiated video linking for creators in the YouTube Partner Program with at least 4,000 subscribers.

Instagram will now allow users to replace audio in Reels to boost them.

X has announced Creator Targeting, an advertising solution that enables advertisers to strategically place their ads alongside a curated list of creators.

Meta has announced that it has begun rolling out its first generative AI features for ad creatives in Ads Manager, which are expected to be available to all advertisers by next year.

Google has launched a new tool to assist advertisers with their YouTube ads, called Creative Guidance.

Spotify has launched Showcase, a new ad campaign tool designed to help artists and their teams run sponsored recommendation ads. These ads appear as mobile banners at the top of Spotify's home page, a highly frequented section of the platform.

Reddit has launched two new advertising features: Contextual Keyword Targeting and Product Ads.

The study found that TikTok ads are widely considered to be the most "fun and entertaining." TikTok was also the only brand that saw an improvement in trust by marketers. However, when it came to ad quality, TikTok came in at number two, a step down from last year’s top spot.