YouTube is expanding its partnership with Shopify, allowing eligible Shopify Plus and Advanced merchants in the US to join YouTube Shopping’s affiliate program. Merchants can sign up through the Google and YouTube app on Shopify and manage their programs via Google Merchant Center.

YouTube is expanding its partnership with Shopify, allowing all eligible Shopify Plus and Advanced merchants in the US to sign up for YouTube’s Shopping affiliate program via the Google and YouTube app on Shopify.

Pinterest is currently accepting applications for the Pinterest Inclusion Fund in partnership with Shopify. The fund is open to small merchant businesses, independent publishers, and boutique creator agencies based in the US and Canada.

TikTok announced that it will discontinue its Storefront feature on September 12th.

Shopify enters the link-in-bio market with Linkpop, which lets creators share links, access analytics tools, and sell products directly from their Shopify store.

TikTok and Shopify’s new partnership enables merchants to add a Shopping tab to their profile and shoppable product tags to videos.