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Why Netflix Wants Your Favorite Video Podcasts (And Why Creators Should Care)
Netflix is reportedly in talks with iHeartRadio to license shows exclusively, including The Breakfast Club, Las Culturistas, The Jay Shetty Podcast, and Stuff You Should Know, which could remove full episodes from YouTube. The company is also pursuing a similar deal with SiriusXM, home to the popular Call Her Daddy by Alex Cooper, and is reaching out to agents at WME, UTA, and CAA to sign more video podcasters.
Spotify Adds Public Play Counts for Audio & Video Podcasts
Spotify introduces a new podcast metric called Plays, showing how many times an episode has been listened to or watched.
Netflix Eyes Video Podcasts as Part of Growing Creator Partnership Strategy
Netflix may soon distribute video podcasts. On its latest earnings call, co-CEO Ted Sarandos discussed the growing popularity of video podcasts and Netflix's interest in partnering with creators across various media, including video podcasts.
Spotify Paid Podcasters $100M in Q1 2025 As Video Uploads Increase 28%
Spotify paid out $100 million to podcasters in Q1 2025.
Spotify Expands Video Podcasts To More Creators With New Features
Spotify expanded Video Podcasts to more creators.