YouTube Tests Picture-In-Picture Ads for Live Streams to Boost Creator Monetization While Minimizing Disruptions

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Written By Lindsey Gamble
YouTube

YouTube

YouTube is testing picture-in-picture ads for live streams. Viewers on select mobile devices will see these ads displayed as a picture-in-picture overlay on the stream.

Why It Matters: This new ad format provides a less disruptive way for creators to monetize their live streams. Last fall, YouTube began testing mid-roll ads for live streams with countdown timers and allowing creators to stop ads from running.

Picture-in-picture ads can further encourage creators to run ads, as they are less likely to interrupt the viewing experience compared to standard mid-rolls. This also benefits YouTube, as it creates more opportunities for ad placements, allowing the platform to sell and run more ads for brands.

Lindsey Gamble

Lindsey Gamble is a leading voice in the creator economy.

https://www.lindseygamble.com
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