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X Announces Creator Targeting to Allow Advertisers to Run Ads with Select Creators
X, Twitter, Creator Monetization Lindsey Gamble 2/13/24 X, Twitter, Creator Monetization Lindsey Gamble 2/13/24

X Announces Creator Targeting to Allow Advertisers to Run Ads with Select Creators

X has announced Creator Targeting, an advertising solution that enables advertisers to strategically place their ads alongside a curated list of creators.

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X Plans to Expand Its Amplify Program to Creators to Help Them Monetize Video Content
Creator Monetization, Twitter, X Lindsey Gamble 1/30/24 Creator Monetization, Twitter, X Lindsey Gamble 1/30/24

X Plans to Expand Its Amplify Program to Creators to Help Them Monetize Video Content

X is set to expand its Amplify program, to include more creators, building on the success of a pilot program with MrBeast, who earned over $250,000 in ad revenue after uploading a video.

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VSCO Announces VSCO For Work To Connect Brands With Creators
VSCO, Creator Monetization Lindsey Gamble 1/8/24 VSCO, Creator Monetization Lindsey Gamble 1/8/24

VSCO Announces VSCO For Work To Connect Brands With Creators

VSCO has announced VSCO For Work, a new platform connecting brands and businesses with photographers and creators for paid creative work.

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X Delays Creator Payments for Its Ad Revenue Sharing Program
X, Twitter, Creator Monetization Lindsey Gamble 8/8/23 X, Twitter, Creator Monetization Lindsey Gamble 8/8/23

X Delays Creator Payments for Its Ad Revenue Sharing Program

The next round of payments for X's ad revenue-sharing program, which compensates creators based on ad impressions in replies to their posts, will be delayed.

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TikTok Launches TikTok Creative Challenge, A New Way for Creators and Brands To Collaborate
TikTok, Creator Monetization Lindsey Gamble 6/27/23 TikTok, Creator Monetization Lindsey Gamble 6/27/23

TikTok Launches TikTok Creative Challenge, A New Way for Creators and Brands To Collaborate

TikTok has launched a new creator monetization initiative in TikTok Creative Challenge.

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Meta Announces New Updates for Creators on Facebook
Meta, Facebook, Creator Monetization Lindsey Gamble 6/20/23 Meta, Facebook, Creator Monetization Lindsey Gamble 6/20/23

Meta Announces New Updates for Creators on Facebook

Meta has announced several updates for creators on Facebook to help with content creation, audience growth, and monetization.

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YouTube Lowers Eligibility Criteria for Its Partner Program
YouTube, Creator Monetization Lindsey Gamble 6/20/23 YouTube, Creator Monetization Lindsey Gamble 6/20/23

YouTube Lowers Eligibility Criteria for Its Partner Program

YouTube is expanding access to the YouTube Partner Program (YPP) by lowering the eligibility criteria, allowing smaller creators to monetize their content through fan funding features.

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TikTok Expands Access to Series to More Creators, Considers Creators' Paywalled Content Across Other Platforms for Eligibility
TikTok, Creator Monetization Lindsey Gamble 6/6/23 TikTok, Creator Monetization Lindsey Gamble 6/6/23

TikTok Expands Access to Series to More Creators, Considers Creators' Paywalled Content Across Other Platforms for Eligibility

TikTok has announced that it is expanding access to its Series feature, which enables creators to monetize their content by placing it behind a paywall.

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TikTok Introduces Effect Creator Rewards Program to Incentivize Creators to Develop AR Effects
Effect House, Branded Effects, Augmented Reality, Creator Monetization Lindsey Gamble 5/19/23 Effect House, Branded Effects, Augmented Reality, Creator Monetization Lindsey Gamble 5/19/23

TikTok Introduces Effect Creator Rewards Program to Incentivize Creators to Develop AR Effects

TikTok has introduced the Effect Creator Rewards program, a $6 million fund that compensates creators for developing augmented reality (AR) effects.

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Meta Expands Ads on Reels Monetization Program to More Creators & Updates Payout Model
Meta, Instagram, Facebook, Creator Monetization, Short-Form Video Lindsey Gamble 5/11/23 Meta, Instagram, Facebook, Creator Monetization, Short-Form Video Lindsey Gamble 5/11/23

Meta Expands Ads on Reels Monetization Program to More Creators & Updates Payout Model

Meta is expanding its Ads on Reels monetization program for Facebook to include more creators, including those who were part of the paused Reels Play Bonus Programs.

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LinkedIn Surveys Creators On Monetization Features
LinkedIn, Creator Monetization Lindsey Gamble 1/26/22 LinkedIn, Creator Monetization Lindsey Gamble 1/26/22

LinkedIn Surveys Creators On Monetization Features

In a recent survey, LinkedIn asked creators what monetization features they would like the platform to build.

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Instagram Launches 'Subscriptions' To Allow Creators To Charge For Exclusive Content
Instagram, Creator Monetization Lindsey Gamble 1/22/22 Instagram, Creator Monetization Lindsey Gamble 1/22/22

Instagram Launches 'Subscriptions' To Allow Creators To Charge For Exclusive Content

Instagram has launched a new Subscriptions feature, allowing creators to charge for exclusive access to Live videos and Instagram Stories content.

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