Instagram has started testing Notes Prompts, a new feature that encourages users to create a Note prompting others to respond with their own Note based on the prompt.

Instagram has begun rolling out Flipside, a feature enabling users to create a private version of their profile exclusively for friends.

Meta has launched Creator Management Tools, a set of tools for agencies to manage their creator talent.

Instagram now notifies accounts when they gain followers from Collaborative Posts—posts using the Collabs feature.

Instagram is starting to experiment with the ability for creators to add Collections to their profiles.

Instagram has added a new Paid Partnership Label for Broadcast Channels, its one-to-many messaging feature.

I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

Meta has unveiled over 20 AI-related updates across its family of apps— Facebook, Instagram, and WhatsApp.

According to the Wall Street Journal, Meta is preparing to launch Threads in Europe this month.

Amazon has partnered with Meta and Snapchat, allowing Prime customers to link their Facebook and Instagram accounts to their Amazon account.

Threads introduced new control features in response to community feedback.