Instagram is working on improving search functionality, according to Adam Mosseri.

Over the past few days, I’ve spotted a trio of new features for Direct Messages on Instagram:

Instagram is testing the ability for creators to add captions to their Stories.

Instagram is starting to test a new feature called Blend.

Instagram has started rolling out the ability for more users to share photos in their original aspect ratio.

Meta may be launching a standalone app for Meta AI, expected in the second quarter, with a paid subscription option.

Instagram has started encouraging users to schedule messages

Instagram is considering launching a standalone app for Reels, according to The Information.

In a recent video, Instagram's Adam Mosseri explained how the algorithm weighs watch time, addressing a user’s question about the “sweet spot” for watch time percentage and whether longer videos are penalized.

Instagram is rolling out Testimonials, a new type of Partnership Ad. Initially tested last year, these are text-only endorsements by creators that appear in ads.

Instagram introduced a handful of new updates for Direct Messages (DMs). They are: