Instagram is discontinuing Content Notes, a feature launched last summer that allowed users to leave Notes on posts and Reels, which would then appear in the feeds of mutual followers

Instagram is working on improving search functionality, according to Adam Mosseri.

Over the past few days, I’ve spotted a trio of new features for Direct Messages on Instagram:

Instagram is testing the ability for creators to add captions to their Stories.

Instagram is starting to test a new feature called Blend.

Instagram has started rolling out the ability for more users to share photos in their original aspect ratio.

Meta may be launching a standalone app for Meta AI, expected in the second quarter, with a paid subscription option.

Instagram has started encouraging users to schedule messages

Instagram is considering launching a standalone app for Reels, according to The Information.

In a recent video, Instagram's Adam Mosseri explained how the algorithm weighs watch time, addressing a user’s question about the “sweet spot” for watch time percentage and whether longer videos are penalized.

Instagram is rolling out Testimonials, a new type of Partnership Ad. Initially tested last year, these are text-only endorsements by creators that appear in ads.