The NFL to have presenting sponsorships for its playoff games
According to reports, the NFL is looking to obtain presenting sponsorships for its playoff and Thanksgiving games.
Tom Brady set to release intimate docuseries 'Tom Vs. Time' on Facebook Watch
Watch the trailer for Tom Brady's upcoming docuseries, Tom Vs. Time, available exclusively on Facebook.
Dwyane Wade gives fans a glimpse into his offseason with Facebook Watch series ‘Backcourt Wade’
Dwayne Wade partners with Facebook Watch for a five-part docu-series titled Backcourt Wade.
Giannis Antetokounmpo signs a long-term deal with Nike that includes his own signature shoe
Milwaukee Bucks star Giannis Antetokounmpo re-signs a long term deal with Nike that will likely pay him $7-10 million per year.
The University of Oklahoma announces new partnership with Jordan Brand
The University of Oklahoma becomes the third collegiate football team to join the Jordan Brand family.
The NBA and Sports Crate team up for subscription service NBA Courtside Crate
Sports Crate becomes an official partner of the NBA and launches a new subscription service called NBA Courtside Crate.
The NFL and Ticketmaster announce a multi-year extension
The NFL and Ticketmaster have agreed to a multi-year extension that will provide the league with the first open architecture, fully digital ticketing system in sports.
The NBA revamps its All-Star game format
The NBA is going with the "playground model" for the format of the 2018 All-Star Game in Los Angeles, California at the Staples Center.
Pepsi kicks off its 'The Fun Doesn't End Zone' campaign with spots featuring Antonio Brown and Joe Staley
Pepsi's The Fun Doesn't End Zone campaign aims to connect fans to the fun all season long through host of off-the-field moments, promotions and entertaining content featuring NFL players.
Under Armour launches new 'We Will' campaign focused on how "sports can change the world"
In the wake of Hurricane Harvey, Under Armour launches its new We Will Campaign, which is focused on how "sports can unite, inspire, and change world."
Rep The Squad gives fans the opportunity to rent their favorite players' jerseys
Seattle-based Rep The Squad plans to disrupt the sports apparel market by offering fans jersey rentals.
Michigan and Florida will take the field this weekend in Nike "Color Rush" uniforms
Nike reveals the "Color Rush" uniforms that the Michigan Wolverines and Florida Gators will wear in their highly anticipated game Labor Day weekend.