Katie Fang, a beauty and skincare creator with over 5 million TikTok followers and an additional half-million on Instagram, is the face of Cetaphil’s newest product line, Gentle Exfoliating.

TikTok has launched a ‘Manage Topics’ feature, allowing users to customize the content in their For You feed.

TikTok has added a new Profile Search feature. At the top right of user profiles, there is a new search icon. When tapped, it brings users to a search field where they can input keywords, topics, and hashtags to search their profile.

TikTok has introduced a new Group Chat feature, allowing users aged 16 and above to create groups of up to 32 people for messaging and sharing videos.

TikTok introduced TikTok Spotlight, a new solution for movie and TV studios. TikTok will identify and link relevant videos from creators—using hashtags, keywords, visual matching technology, and video performance—to dedicated landing pages for new movies and TV shows.

TikTok has added support for custom thumbnail covers. Users can now upload an image from their camera roll for their videos during the publishing workflow via a new Upload option. Previously, users were limited to selecting a frame from their video.

TikTok has rolled out Voice Search to more users.

TikTok announced a new partnership with Eventbrite. The partnership allows users to add links to Eventbrite events directly in their videos. Viewers can then click through to explore event details and purchase tickets within the TikTok app.

TikTok has updated its sorting options on desktop, allowing users to sort posts on a TikTok account by "Popular," in addition to the existing "Latest" and "Oldest" options.

TikTok has announced Deals For You Days, a US shopping event scheduled for next month.

After several months of testing, TikTok has announced Symphony Digital Avatars, which are generative AI avatars of real people.

TikTok has launched Out of Phone: Mission, a program that combines its Branded Mission and Out of Phone initiatives.