ESPN updates its Apple TV app with a new feature called MultiCast. 

Instagram follows in the steps of Facebook and rolls out comments by threads. 

Amazon may be the unlikely force to compete with Live Nation's Ticketmaster in the U.S. ticketing business. 

The New England Patriots purchase 767 Boeing wide-body jets in the offseason, making them the first NFL team to own planes. 

Instagram starts testing its new live streaming feature 'Go Live With,' which allows users to add a co-host to their livestream. 

The Weeknd is the newest music heavyweight to dive into the world of footwear. The pop star announces the release of his Puma signature shoe, the Parallel. 

The University of North Carolina Tar Heels football team reveal their new Jordan Brand uniforms. 

Rap superstar Drake's latest investment is in MatchaBar, a New York-based green tea cafe. 

Fathom Events and Mayweather Promotions are teaming up to show the Floyd Mayweather and Conor McGregor mega-fight in select movie theaters. 

2016 NFL Defensive Player of the Year Khalil Mack of the Oakland Raiders and Mack Trucks announce a partnership. 

Boston's Garrett Merk takes a trip down memory lane on new song "Simple," produced by Frace

 Jigsaw, the eight installment in the Saw horror franchise hits movie theaters on October 27th.