The University of Oklahoma becomes the third collegiate football team to join the Jordan Brand family. 

Over the next two years, Walt Disney Company will launch two new streaming services including ESPN Plus. 

Adidas launches a new personalized shopping app that is based on consumers’ preferences and behaviors. 

Facebook rolls a new poll feature that allows users to include uploaded images and GIFs. 

Sports Crate becomes an official partner of the NBA and launches a new subscription service called NBA Courtside Crate. 

Launching six months ago as a mobile-first product, YouTube TV is now expanding to TV devices. 

After selling third party laptop sleeves for years, Apple finally has a in-house laptop sleeve for the 12-inch MacBook. 

Amazon announces Amazon Key, a new service for in-home delivery for Amazon Prime subscribers. 

After previewing Pay with Google in May, Google officially launches the new feature that aims to make the buyer experience faster, easier, and safer. 

Under Armour is hoping to change the way people shop for activewear by launching a subscription box service called ArmourBox.

The NFL and Ticketmaster have agreed to a multi-year extension that will provide the league with the first open architecture, fully digital ticketing system in sports. 

Snap Inc. and NBCUniversal announced they are creating a new digital content studio to create scripted programming shows for mobile devices.