Instagram announced several new capabilities for Branded Content, including the expansion of the Branded Content Tag for Reels and Instagram Live, a new creation flow for Branded Content Ads, the introduction of shoppable Branded Content Ads, and much more.

Twitch is testing a new interactive ad format called Multipleplayer Ads, which allows creators to show the same ad to a majority of their viewers simultaneously and earn Bits.

Triller has launched a new live streaming feature that enables creators to live stream content to their audience. Creators can also monetize their live streams through paywall and donation features.

Teespring announced the launch of Digital Products, a new feature that enables creators to sell non-physical assets including e-services, digital events, printable products, and much more.

YouTube is currently testing a new e-commerce integration with select creators in the U.S.

Spotify recently started testing a new Polls feature that enables podcast hosts and their listeners to engage with each other by asking and answering a question in-app.

Pinterest rolled out several creator-focused updates including Story Pins, revamped creator profiles, and a redesigned analytics dashboard.

Triller announced the launch of Crosshype, a new product that allows brands and marketers to purchase influencer marketing with guaranteed views and a calculable CPM.

TikTok introduced a new feature called Stitch that lets users sample other users’ videos and integrate them into their own.

Snapchat is testing a new feature that enables users to share content outside of the platform as well as a revamped version of its ‘For You’ personalized feed.

Twitch rolls out its Watch Parties feature to creators worldwide, allowing creators and their subscribers to watch Amazon Prime shows and movies together.

Pinterest recently started testing new features for Product Pins and Shopping Spotlights. These include the addition of product labels such as ‘Popular’ and ‘Best Seller,’ product ratings, and more.